1

Accessibility and User Engagement

  • Implement an audio feature for visually impaired users to ensure inclusivity and accessibility.
  • Introduce a “back to top” button for easier navigation within the website’s pages.
2

Enhanced Readability and User Tracking

  • Incorporate a progress bar for articles to aid users in tracking their progress, inspired by TechCrunch’s approach.
  • Improve hyperlink visibility by using visual cues like colored underlines, similar to CoinTelegraph.
3

Optimization of Advertising and Layout

  • Ensure proper ad labeling, placement, and visibility for improved viewability and user engagement.
  • Address issues related to sidebar ad visibility (showing only 20%) and top ad view-time for better ad performance.
4

Improved User Experience Across Devices

  • Optimize website layout and content alignment for various devices to prevent misalignment issues that hinder readability and navigation.
  • Enhance sidebar utilization by adding related/trending articles, increasing usefulness for website visitors.
5

Refinement for User Interface and Engagement

  • Enhance website width for improved readability and alignment, inspired by CNN’s layout.
  • Address whitespace issues between the article and sidebar to enhance readability and overall site appearance.
6

Enhanced Visual Elements and Personalization

  • Introduce branded thumbnails for articles to enhance user recognition and personalization.
  • Use visual cues like colored underline for hyperlinks to improve their identification, similar to CoinTelegraph’s approach.

Competitors Features Comparison

Ending statement

Improving Coin Desk’s website experience involves deeper research beyond identified issues. User behavior analysis, personas, and usability tests are key. Prioritizing mobile design and employing analytics will optimize the user experience.

Final Design